Naked Conversations - Chapter 2 excerpt
Related entries in BooksHere is an excerpt from Chapter 2 of Naked Conversations - Why Blogging Matters:
Every few years, something comes along to change the way everything is. In the middle 1990s, it was the Internet. Previously our lives were changed by email, computer networks, PCs, fax machines and photocopiers. The continuum of change extends all the way back through TVs, phones, cars, trains, the telegraph, electricity, the Gutenberg press, perhaps all the way back to when the wheel first rolled out.
Blogging has not yet proven itself to be on this same level of significance. We think it will. It takes a while before revolutionary technologies prove themselves to be such. Revolutions are often declared to be such only when you look back on them, not forward as we are doing. As we write, many business people are still scratching their heads wondering what the big deal is about blogging. The challenge is to finish scratching and start acting befor the same heads get hit on the side with 2 X 4s.
It comes down to the conversation. Conversations are at the essence of the way people communicate, always have been. And we doubt any future technology will replace the essential value of face-to-face meetings. Conversations build trust. We walk into an office, see a photo or a trophy and start knowing something about who the person on the other side of the desk is. We talk about a local event and trust starts to build—or it doesn’t. We like to do business with people we can talk with. Do we get deceived? Of course, we do. But most of us feel, the more we talk with someone, the better we understand what they are up to and the more comfortable we become.
The book has been coming along for quite some time now. I hope it will be a good one after all the fanfare is said and done. It is well written and edited, from what I can tell.







