On Friday, Google announced that it would now be reporting on subscriber figures.

Since then, bloggers around the ’sphere have been reporting their findings.

  • Small Business Trends is reporting tripled subscriber numbers with Google being the #1 reader
  • Stowe went up 34% in subscribers, with Google also being #1
  • Darren took a large spike in figures with Google also #1
  • Personally, Google products account for at least 10% of my readers on each blog. Nothing major (yet).

So, have you checked your referral stats, gone into Feedburner, and been surprised at how many Google subscribers you have? How does Google play in your stats?

It seems, for large sites, Google is most likely to dominate, especially in a business or technology niche. Overall, it may not mean much in terms of how many readers you have - they didn’t really jump, but were just reported on - but it will give you more powerful insight into what your readers are interested in (if you use a tool such as Feedburner.

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