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Marketing, Blogging Basics
Clearly identifying your RSS feed with Feed Icons is important. The standard for a web feed icon is this:

The color is irrelevant, although orange is mostly used. I like the blue version, personally. Regardless, using this feed icon helps create a web standard that anyone can recognize.
To further make subscribing easy, you can use this generator for RSS buttons such as this one:

Tags: feed icons, rss icons, rss feed icons, blog, blogging, blogs, rss, marketing
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Blogging Basics, Social networking
This is my first ReviewMe post on Blogging Help, and is one I would have written paid or not. Actually, I’m really thankful the link was brought to my attention. It’s a blog post on a site called Aviva Directory.
The post is called 21 Surefire Tips for a Successful Blog Launch, and it already has over 800 Diggs. The tips are to help bloggers with the first 2 weeks of a blog’s life, it’s all important blog launch period. A period that not only sets up the blog for success, but gets you going as a blogger as well.
I will go through the suggested 21 tips, and add my own recommendations in bullets.
Blog Launch Tips:
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Make a connection with your readers - have an about page and welcome message/blog description
- I would also suggest having your email and/or picture as encouraging this identification with you
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Launch with no less than 5 posts. I would suggest at least 10.
- Let’s define "launch" as submitting posts, emailing or contacting other bloggers, or claiming your blog in directories.
- Ensure your 10 posts are close in date not just once a week. People often look at this for consistency in a new blog.
- Put your subscription information at the top
- Put easy RSS buttons above the fold (Bloglines, Google Reader, etc)
- Offer posts via email with an easy tool like Feedblitz
- Include chicklets in your template, not in your post
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Seed your posts to social bookmarking sites (digg, delicious, netscape, stumbleupon, yahoo myweb, reddit, furl, newsvine, lookmarks, blinklist) with good tags - broad and narrow
- Avoid spamming with all your posts, and to all the sites. Learn which are best for your type of content and focus on those.
- Leave useful commentary on like-blogs to grow your community awareness
- Leverage links you get by adding very good content to keep readers and attract subscribers and further links
- Outbound links in your posts will attract bloggers to come to you and also give them an SEO boost
- Give things away - code, PDF, anything
- Reach out to bloggers - send emails and offer advice, ask questions, be involved
- Submit your blog to blog directories
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Submit your blog to web directories (DMOZ, etc)
- I have had great success with Yahoo, especially right after the URL has been added
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Participate in forums with your URL in your signature
- Keep your involvement relevant
- Not all forums are created equal. Some appreciate links, others not. Some are larger. Know your niche.
- This can be more successful in some ares than social bookmarking
- Add your URL to your email signature
- Add your URL to your online profiles - Myspace, Facebook, etc
- Offer to guest post on other blogs
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Ask your friends for feedback on design and content
- I would even do this after 10 posts as a more well-rounded introduction to your blog
- Go to blog events in your area
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Stop your comment spam and encourage your friends to comment early to show your site is active.
I would definitely say these are all really great tips. I would lay extra emphasis on design as well, and on your hosting options. I encourage people to buy their own URLs, with discretion to the name, and to use a nice template on a good system - depending on topic, you may find that people recognize the attention you have paid to organizing and laying out a professional site.
Tags: blog launch, blog launch tips, blogging, blog, blogs