Paul Kedrosky put out a survey to address domain ownership. The results were interesting, although quite expected.

Out of 110 respondents, 80% own at least one domain name. The data is, of course, skewed towards techies and business savvy individuals, so we’d expect this market to be domain owners. We just like to have them.

Of course, there are many reasons to own your own domain. To have your own brand. Your own control. To establish a continued web presence. To resell later. Sometimes buying up misspells of their own URL even.

One thing I would like to see from the survey, as it relates to blogging, is whether or not businesses formed a “site” and a “blog” on the same, or different, URLs. From my experience working with businesses, and in talking about blogs, this is a common thread. When it comes to a blog, the debate arises about whether it should be a new domain or the same as /blog or blog.site.com… how does it affect branding? SEO? Customer attraction & retention? Confusion?

So, I’d personally be more interested in this data - in how blogs fit into the ownership of domains and the choices made in where a blog should go. Input?