Feedburner has come out with a new service - PingShot. Tris has always been big on following the Feedburner services, so it’s no surprise he got there pretty quick. He had it on the Qumana blog right away, as well as his own. And, subscribers went up. Hard to tell how much of that was more accurate/thorough pinging, and how much was the content we’ve been delivering, but it was good new nonetheless.

What is PingShot?

Well, basically, it takes the ping burden off your blog server. Pings are those little bits of data that get sent out to tell the word (search engines & RSS readers) new content has arrived. Now, instead of leaving this entirely to your server, and you having to configure whom you choose to ping yourself, Feedburner steps in.

PingShot is feed-based, and can therefore has some advantages. Built to guard against spam. Open Registry - all engines can access the data. Works great for podcast directories. Passive system - set it up and forget it. Free.

To set it up:

Go to your FeedBurner feed. On the “Publicize” tab go to the left to PingShot. Check the boxes and add in all of the 5 optional ping services. Right now there are only 5 to choose from, later there will for sure be more. I’d say check back in a month and decide which of the 5 alternate ping services you want to use and stick with it.

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