Hill & Knowlton have a new blog policy set to embrace employee blogging in the right way.

The new employee blogs will be embraced under the name of “Collective Conversation: Hill & Knowlton’s professional blogging community,” with this preface.

Like many other companies, we believe that blogs have the potential to become powerful communications tools. We have created this community to give our consultants the opportunity to participate in the blogosphere, to listen to and learn from our audiences, and to contribute their own vast insight and experience on topics related to our industry.

Whilst the blogs within this community are written “professionally”, the views expressed by the authors remain their own and do not necessarily reflect the views of the company.

All of the blogs are linked to centrally with a description. If you follow the links, you’ll see interesting tabular representations of the blogs, the number of posts, number of comments, team vs. individual, and the overall pride the company is taking in highlighting and supporting their bloggers.

Here is the aforementioned policy:

* I will acknowledge and correct mistakes promptly
* I will preserve the original post, using notations to show where I have made changes
* I will never delete a post
* I will not delete comments unless they are spam or off-topic
* I will disclose conflicts of interest (including client relationships) where I am able to do so
* I will not publish anything that breaches my existing employment contract
* I will distinguish between factual information/commentary and advertising
* I will never publish information I know to be inaccurate
* I will disagree with other opinions respectfully
* I will link to online references and original source materials directly
* I will strive for high quality with every post - including basic spellchecking
* I will write deliberately and with accuracy
* I will reply to emails and comments when appropriate, and do so promptly
* I will restrict my posting to professional topics
* I will write on a regular basis, at least once each week

Why is this good? It’s open. It’s brief. It’s clear. And it’s easy to follow.

Take this. Modify it. Make it your own.

Via Buzz Marketing with Blogs

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