Google news has opened the door to syndicate results. Each news page and news category contains a link for feeds in RSS or Atom. Keyword results are also now syndicated.

I am especially happy about the keyword syndication and have been waiting for it. I subscribe to a whole ton of keywords/key phrases for the many blogs I write on. However, some topics are tricky, and searches of PubSub, Technorati and others often yields spam blogs (arg) or irrelevant content.

For example, a search for “coffee” on Technorati (search/tag) is something I’m very interested in for my coffee blog. On the search side, I get every comment made about having coffee in the morning or jumping off to a cafe. On the tag side, I get all the blogs I already subscribe to. So, nothing new. Nothing relevant. However, if we jump over to Google News now, the search yields some good stuff - some studies, news, press releases and market changes - all of which yield new fodder for my blog.

The downside: the feeds look like crap and there is no way to change it. Small summary only, including links to all “related” items. I agree the latter is great, so I don’t get the same story a million times, but I really do like my full text.

Here is what a single feed item looks like:

Via Steve Rubel and Blog Herald

Technorati Tags: Google, RSS, Atom, Feeds, Syndication, News