Lee Odden gives some excellent suggestions for ways to mine your own content to improve your ranking. This advice is for business blogs who think, incorrectly, that they have nothing to write about.

Here are the suggestions:

* Archive your newsletters

* Archive and syndicate your own press releases and media coverage

* Add syndicated news

* Add press releases content syndicated from other sources

* Use articles open for re-use from article directories

* Use Yahoo Creative Commons search to find available content

* Publish a glossary

* Publish client testimonials

* Publish product/service demos

* Publish a Q & A and/or FAQ

All great suggestions. Once you get in the flow of it, you’d be amazed how much more you have to say than you think you did. As Lee so correctly mentions, creating a content strategy is more than just a short term SEO approach. It is an approach that optimizes you for the long-term.

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