Good advice from Steve Rubel

Run a Conference, Then Invite Bloggers

If you run any kind of industry event, be sure to put bloggers on your invite list. It’s a no-brainer.

I’d go a step further: invite bloggers to help you advertise the conference. Right from the get go, months in advance.

Why?

Simple - increased exposure, varied audience background, increased interest in your topic, hype, sharing of knowledge and information, and dialogue between speakers and attendees. Need I say more? Get that event hyped, and get that internal, live dialogue that makes the conference just that much more valuable for those there.

Great value - probably the easiest and most inexpensive aspect of conference marketing.

Conference/event blogging is a great way to get known in your industry, and if you don’t do it, you may find your conference getting a bit stale. Or maybe it already is, but you haven’t noticed it.

Well, my advice: start up your blog and get bloggers in to work on it.

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