Why Blog? by Paul Chaney has linked to a great resource for bloggers. It’s a PDF of business blogging. Kind of an intro or how-to, really.

The PDF was developed by Rich Ottum of eStrategyOne. It includes some good pointers, including a top 10 list of things to do before you start your blog with a lot of good descriptions.

The publishing strategy includes:

• become a blog reader
• learn the terminology
• formulate an objective
• find your voice
• select a publishing platform

There’s also a great section on how to market your blog.

The file is here: PDF

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