I was playing with our Feedburner settings today and discovered that they now offer the option of adding Adsense ads to your RSS/Atom feeds. Of course, you need to be approved by the Adsense program first. ProBlogger pointed me to the official announcement.

This is so far the easiest way of adding Adsense to your feeds. You don’t need to figure out where the code needs to go in the XML, it’s all done for you. Feedburner also allows you to configure which feeds will have ads: you can choose to insert ads only on posts that meet a minimum word count, and only to insert ads on all or every 2nd, 3rd, 4th or 5th post.

I’ve enabled ads on BloggingHelp’s feed. We’ll see in the next few days how effective they are.