Will Pate looks at the paid blogging model on the Raincity Studios Blog. My opinion has been floating around here and there. Especially since Blogging Help is one of the referenced professional blogger sites by Common Sense Journalism.

So, what’s my opinion. Well, I don’t really agree with the pricing model or its grounding. I think that professional bloggers offer something more than just copywriting - we offer not just journalistic expertise, but also knowledge of business, SEO, and the blogosphere in general. I don’t think this is a negative thing - I think businesses can, and should, hire professional bloggers who can help them create an online voice that represents who they are, to help them understand blogging, and to support their own staff to produce content for the blog.

I think it perfectly acceptible for a business to want to go into blogging because it is a good marketing tool. However, I wouldn’t set up a blog or start blogging without also talking about how important it is to use blogs as a communication tool and a listening tool. I think by showing companies how they can be involved with their customers and be a voice in their industry, in addition to raising their ranking, profile and sales, we can be of great benefit.

So, for the above reasons, I do quite disagree with the pricing model. If I thought myself a mere copywriter, I would not be where I am today. I think almost anybody can write copy. It just takes some creativity. But I’ve voiced before how I think that being a blogger is akin to a new type of journalism - or syndicated writing, as Tris notes.

So, to tie it all up, I’ll be doing more of this ProBlogger stuff with Tris for Qumana Services. We’ll be offering:

* Blog strategy
* Blog consultation/training/coaching/mentoring
* Blog setup and customization (using the blogging platforms Blogware, Bryght, and others)
* Professional blog writing services on virtually any topic

We can be reached at Tris (tris AT qumana DOT com) or Arieanna (arieanna AT qumana DOT com).

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