Darren Rowse takes a look at the pros and cons of choosing a writing strategy based on either original content or syndication.

The discussion boils down to the following:

Original content
1. Takes more time: you must find links to comment on or come up with original material.
2. Will bring in more links, more traffic since you are the author of the opinion.
3. Requires depth, and therefore takes more time. You will post less, overall.
4. Generally creates more of a community of readers and more interaction
5. You need to write well - both grammatically, as well as in terms of engagement

Syndication
1. Time is only based upon finding links.
2. Generates few links.
3. Can post more, quickly. Gives you the opportunity to focus on bredth over depth.
4. Rarely creates a community around the blog - in some cases (especially those where disparate information is drawn in to the niche site), this will be the reverse
5. You don’t need to have the gift of gab, as my mother would say

You will need to weigh the options for yourself - you can mix it up in your blog, of course. I do this often myself.

In terms of generating revenue, there is much debate about which is best. Syndication allows you to post high volume, which attracts a lot of visitors. But those visitors may be less sticky.