So, I’ve spent the greater part of my afternoon and evening preparing for the upcoming IIMA blogging event where I will be speaking.

I have to say, taking on a topic as broad as “blogging as an effective marketing tool” has been a bit overwhelming. But great on the other hand too. I knew coming into it what I wanted to talk about it, but I’ve been all over the blogosphere beefing up my ideas and really digging down. It’s been a really great experience.

If there is one true rule out there it is that teaching someone else how to do something always teaches you something too. I feel quite empowered by what I’ve read. Looking forward to presenting.

You can see details about the event here: Blogaholics: Blogging for Dollars, The Shifting Sands of Power